Salvatore Ferragamo (Ferragamo), the Hong Kong Art Gallery Association (HKAGA) and Central West Hong Kong (CWHK) galleries will partner up in a creative collaboration to spotlight cultural sustainability in Hong Kong’s traditions, featuring a pop-up display truck, a treasure hunt and an exciting line-up of gallery programmes from 12 March to 18 March 2021.

Sustainability – with an emphasis on social and cultural engagement – has been the backbone of Ferragamo’s brand value. Launched with the Pre-Spring 2021 season, Ferragamo breathes new life into the classic Gancini monogram and introduces the Gancini Iconic in a series of black-and-white graphic patterns featured on footwear, bags, small leather goods, silk and ready-to-wear items. 2021 marks the start of a creative multimedia journey for the brand and its dedication to promoting creativity and diversity, highlighted in its collaboration with local artists and communities to connect art, culture and fashion.

Coinciding with the launch of the Gancini Iconic in Hong Kong as part of its global campaign, Ferragamo will be partnering up with HKAGA in a one-week cultural event to engage the public in rediscovering local traditions, artists and galleries that are woven into the creative fabric of the Sheung Wan district.

Over the weekend on 13 and 14 March, HKAGA will also be organising a special treasure hunt with Ferragamo which promotes visits to CWHK galleries from Sheung Wan to Sai Ying Pun. Following a treasure hunt map, visitors have to collect stamps from four galleries and the pop-up truck to win an exclusive Salvatore Ferragamo Gancini product.

Please find the programme of individual galleries here.