Eric So, transitioning from an advertising professional in the 90s, embarked on a journey as an artist and creator in the realms of art and multimedia. He explored new horizons, from hosting art exhibitions to venturing into differentinnovative fields. His groundbreaking "The Art of Bruce Lee" exhibition propelled him beyond Hong Kong's borders, gaining recognition worldwide.

Post-2000, he embraced action figures as a medium for his artistic expression, unleashing a plethora of creative ideas. With his adept sculpting skills and distinctive cartoon design style, he skilfully merged these two disparate elements in his works, giving birth to the term "Designer Toy."

Beyond figure creation, he spearheaded trends and engaged in cross-border, cross-disciplinary collaborations, including art exhibitions, streetwear fashion, album packaging, and stage design. He embodied the belief that "life needs art, and art is ubiquitous," embracing a humanistic approach to existence.

From inception to the present, his works have emerged in various corners of the world, collaborating with international brands. Eric's unique and understated artistic style has captivated numerous celebrities, leading to stylized "Artion Figures" created exclusively for them.

Thanks to his captivating series of works, Eric So has become widely known as "So Fun," a testament to the fusion of his personality and artistic creations. 

Gallery address: B/F, Landmark Atrium, 15 Queen's Road Central Shop 1, BELOWGROUND, Central