On occasion of the 40th Anniversary celebration of Chicken McNuggets®, McDonald’s Hong Kong is excited to announce the first ever themed exhibition of their iconic fast-food item, titled Coach McNugget Art World. Curated by Kevin Poon, the exhibition recognises the enduring popularity of Chicken McNuggets® and explores its cultural impact in Hong Kong. From July 29 to August 20, 2023, the Arts Pavilion at West Kowloon Cultural District will be transformed into an immersive experience where art, culture and technology converge, featuring more than 20 artworks from a diverse group of creatives from around the world, including VANDYTHEPINK, Jon Burgerman, UFO907, Gyuhan Lee, and FrankNitty3000.
Inspired by “Please Share”, Kevin Poon’s curatorial arc will take visitors on an immersive journey, drawing from a range of artistic practices and media, at the Arts Pavilion in the bustling West Kowloon Cultural District, a vibrant arts and culture quarter situated along Hong Kong’s stunning harbour front. In addition to the artistic showcase, the exhibition will feature a time tunnel, taking visitors on a journey through forty years of McDonald's rich history and cultural impact. Interactive elements further elevate the experience, visitors will be able to craft their own McNugget shapes that will be featured in the metaverse, and to create special laser tattoos. This exciting exploration of the past, present, and future of the fast-food icon Chicken McNuggets in Hong Kong is also an ode to the democratization of art, inviting visitors from all walks of life to experience its magic.
As part of this celebration, Virginia-based Korean American designer VANDYTHEPINK will debut a new edition of “Team McNuggets®”, which will be seen across the exhibition. The team includes a reinvention of Coach McNugget, the iconic character from the brand’s marketing in the 80’s, his Assistant Coach McNugget as well as four characters on his ‘team’ affectionately named after typical McNugget shapes, Ball, Bell, Boot and Bone. In addition, VANDYTHEPINK will present a series of Team McNuggets® merchandise. With the exhibition’s charitable mission, profits from the proceeds will be donated to RMHC Hong Kong which provides support to families with terminally ill children.
Adding to the enchantment, the exhibition will feature artworks by artists across the world, offering their unique perspective on the beloved Chicken McNuggets®. Each of them will present a new series of artworks through different mediums.
Opening hours: 10 a.m. to 10 p.m. (12 sessions in total; 1 hour each)
Admission fee: HKD 20 (All proceeds after deducting necessary operating expenses will be donated to RMHC Hong Kong)
Venue address: Arts Pavilion, West Kowloon Cultural District